Modern Marketing Management Program

About Course

The program aims to:
– Provide a comprehensive understanding of marketing management principles and practices.
– Equip participants with skills to develop and execute effective marketing strategies.
– Enhance the ability to analyze market trends and consumer behavior.
– Develop methods for evaluating marketing performance and ROI.
– Teach strategies for building and managing brand identity and customer relationships.

Course Content

Introduction to Marketing Management
- Definition and importance of marketing management. - Key responsibilities and roles of a marketing manager.

– Definition and importance of marketing management.
– Key responsibilities and roles of a marketing manager.

Marketing Strategy Development
- Creating and implementing marketing strategies. - Setting marketing objectives and goals. - Analyzing market trends and consumer behavior.

Market Research and Analysis
- Conducting market research and gathering insights. - Analyzing market data and trends. - Utilizing research findings for strategic planning.

Brand Management
- Building and managing brand identity. - Strategies for brand positioning and differentiation. - Managing brand reputation and equity.

Marketing Mix (4Ps)
- Product: Developing and managing product strategies. - Price: Pricing strategies and techniques. - Place: Distribution channels and strategies. - Promotion: Designing and implementing promotional campaigns.

Digital Marketing
- Overview of digital marketing channels and tools. - Strategies for social media marketing, SEO, and content marketing. - Analyzing digital marketing performance and metrics.

Sales and Customer Relationship Management
- Developing sales strategies and techniques. - Building and maintaining customer relationships. - Managing customer feedback and improving customer satisfaction.

Marketing Performance Evaluation
- Measuring marketing performance and ROI. - Analyzing key performance indicators (KPIs). - Using performance metrics to drive improvements and make data-driven decisions.

Modern Marketing Management Program

About Course

What Will You Learn?

Course Content

Introduction to Marketing Management
- Definition and importance of marketing management. - Key responsibilities and roles of a marketing manager.

– Definition and importance of marketing management.

– Key responsibilities and roles of a marketing manager.

Marketing Strategy Development
- Creating and implementing marketing strategies. - Setting marketing objectives and goals. - Analyzing market trends and consumer behavior.

– Creating and implementing marketing strategies.

– Setting marketing objectives and goals.

– Analyzing market trends and consumer behavior.

Market Research and Analysis
- Conducting market research and gathering insights. - Analyzing market data and trends. - Utilizing research findings for strategic planning.

– Conducting market research and gathering insights.

– Analyzing market data and trends.

– Utilizing research findings for strategic planning.

Brand Management
- Building and managing brand identity. - Strategies for brand positioning and differentiation. - Managing brand reputation and equity.

– Building and managing brand identity.

– Strategies for brand positioning and differentiation.

– Managing brand reputation and equity.

Marketing Mix (4Ps)
- Product: Developing and managing product strategies. - Price: Pricing strategies and techniques. - Place: Distribution channels and strategies. - Promotion: Designing and implementing promotional campaigns.

– Product: Developing and managing product strategies.

– Price: Pricing strategies and techniques.

– Place: Distribution channels and strategies.

– Promotion: Designing and implementing promotional campaigns.

Digital Marketing
- Overview of digital marketing channels and tools. - Strategies for social media marketing, SEO, and content marketing. - Analyzing digital marketing performance and metrics.

– Overview of digital marketing channels and tools.

– Strategies for social media marketing, SEO, and content marketing.

– Analyzing digital marketing performance and metrics.

Sales and Customer Relationship Management
- Developing sales strategies and techniques. - Building and maintaining customer relationships. - Managing customer feedback and improving customer satisfaction.

– Developing sales strategies and techniques.

– Building and maintaining customer relationships.

– Managing customer feedback and improving customer satisfaction.

Marketing Performance Evaluation
- Measuring marketing performance and ROI. - Analyzing key performance indicators (KPIs). - Using performance metrics to drive improvements and make data-driven decisions.

– Measuring marketing performance and ROI.

– Analyzing key performance indicators (KPIs).

– Using performance metrics to drive improvements and make data-driven decisions.

get in touch

university

subscribe for our newsletter

About Course

What Will You Learn?

Course Content

Introduction to Marketing Management - Definition and importance of marketing management. - Key responsibilities and roles of a marketing manager.

– Definition and importance of marketing management.

– Key responsibilities and roles of a marketing manager.

Marketing Strategy Development - Creating and implementing marketing strategies. - Setting marketing objectives and goals. - Analyzing market trends and consumer behavior.

– Creating and implementing marketing strategies.

– Setting marketing objectives and goals.

– Analyzing market trends and consumer behavior.

Market Research and Analysis - Conducting market research and gathering insights. - Analyzing market data and trends. - Utilizing research findings for strategic planning.

– Conducting market research and gathering insights.

– Analyzing market data and trends.

– Utilizing research findings for strategic planning.

Brand Management - Building and managing brand identity. - Strategies for brand positioning and differentiation. - Managing brand reputation and equity.

– Building and managing brand identity.

– Strategies for brand positioning and differentiation.

– Managing brand reputation and equity.

Marketing Mix (4Ps) - Product: Developing and managing product strategies. - Price: Pricing strategies and techniques. - Place: Distribution channels and strategies. - Promotion: Designing and implementing promotional campaigns.

– Product: Developing and managing product strategies.

– Price: Pricing strategies and techniques.

– Place: Distribution channels and strategies.

– Promotion: Designing and implementing promotional campaigns.

Digital Marketing - Overview of digital marketing channels and tools. - Strategies for social media marketing, SEO, and content marketing. - Analyzing digital marketing performance and metrics.

– Overview of digital marketing channels and tools.

– Strategies for social media marketing, SEO, and content marketing.

– Analyzing digital marketing performance and metrics.

Sales and Customer Relationship Management - Developing sales strategies and techniques. - Building and maintaining customer relationships. - Managing customer feedback and improving customer satisfaction.

– Developing sales strategies and techniques.

– Building and maintaining customer relationships.

– Managing customer feedback and improving customer satisfaction.

Marketing Performance Evaluation - Measuring marketing performance and ROI. - Analyzing key performance indicators (KPIs). - Using performance metrics to drive improvements and make data-driven decisions.

– Measuring marketing performance and ROI.

– Analyzing key performance indicators (KPIs).

– Using performance metrics to drive improvements and make data-driven decisions.

get in touch

university

subscribe for our newsletter

Introduction to Marketing Management
- Definition and importance of marketing management. - Key responsibilities and roles of a marketing manager.

Marketing Strategy Development
- Creating and implementing marketing strategies. - Setting marketing objectives and goals. - Analyzing market trends and consumer behavior.

Market Research and Analysis
- Conducting market research and gathering insights. - Analyzing market data and trends. - Utilizing research findings for strategic planning.

Brand Management
- Building and managing brand identity. - Strategies for brand positioning and differentiation. - Managing brand reputation and equity.

Marketing Mix (4Ps)
- Product: Developing and managing product strategies. - Price: Pricing strategies and techniques. - Place: Distribution channels and strategies. - Promotion: Designing and implementing promotional campaigns.

Digital Marketing
- Overview of digital marketing channels and tools. - Strategies for social media marketing, SEO, and content marketing. - Analyzing digital marketing performance and metrics.

Sales and Customer Relationship Management
- Developing sales strategies and techniques. - Building and maintaining customer relationships. - Managing customer feedback and improving customer satisfaction.

Marketing Performance Evaluation
- Measuring marketing performance and ROI. - Analyzing key performance indicators (KPIs). - Using performance metrics to drive improvements and make data-driven decisions.